Essentials that is more than just clothing, part of history. Bold. Sustainable. Made in the US.
Values & Personality
Play, mix and match, have fun, be different. Be reverential to past but not be bound by them.
USP
Creating essentials with legacy. Make history easily accessible and fun.
Reason to Believe Leesle and IISE, two Korean brands modernizing Hanbok, is a proof of concept. Although, my interpretation would differ because of my upbringing in
90s in California. My Hanbok would be influenced by Hip-Hop, Star Wars, and the general Californian vibe.
Short Slogan
Easy Breezy Californian Hanbok
Good Looks in the Past
Legacy Wear
Gold Standard
Brand Purpose
Easy Breezy Cali Hanbok
Target Consumers
Demographic
Middle Class
Psychographic
Interest in Korean Culture Has a adventerous fashion style Active Lifestyle
Brand References
IISE
LEESLE
These two brands are already modernizing han-boks or taking visual cues from other tradition-al Korean clothing.
Such as reinterpretation of a gat into a bucket hat. They are both market leaders in this arena
Consumer Journey & Touch Points
BOM
Ortho
Colorways
Material Callout
Branding
Footwear
Outerwear
Short
Context Shot
About
Versatile professional with experience in bakery operations, military service as an Navy Aviation Ordnanceman, and a Bachelor's in Product Design focusing on soft goods. Seeking to transition into UX design, merging creativity, technical skills, and a user-centered approach. Dedicated to delivering innovative solutions and enhancing user experiences across digital platforms.
Contact
About
Versatile professional with experience in bakery operations, military service as an Navy Aviation Ordnanceman, and a Bachelor's in Product Design focusing on soft goods. Seeking to transition into UX design, merging creativity, technical skills, and a user-centered approach. Dedicated to delivering innovative solutions and enhancing user experiences across digital platforms.
Contact
About
Versatile professional with experience in bakery operations, military service as an Navy Aviation Ordnanceman, and a Bachelor's in Product Design focusing on soft goods. Seeking to transition into UX design, merging creativity, technical skills, and a user-centered approach. Dedicated to delivering innovative solutions and enhancing user experiences across digital platforms.
